The Oreo Marketing Method

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I was enjoying my Oreo cookies yesterday, doing the “Twist.. Lick.. Dunk” when an idea struck me. “Twist..Lick..Dunk” is actually a good marketing strategy! You want a proof? When that tag line was introduced to the market, people (especially kids) rushed to the groceries, bought Oreo cookies because they wanted to do the “Twist..Lick..Dunk”! I can vividly remember because I was one of those who got enticed with it.

Now what’s my point? Oreo actually taught the public how to enjoy their cookies even more. First you have to twist the cookie, lick the cream and dunk it on a milk. They gave value by teaching the people something. Gone are the days of marketing when pitching sales is the star; people have become tired of that method and some actually get irritated by it, especially when doing it online wherein trust is a big issue.

Marketing today is teaching; giving value. Now’s the era of technology and Internet which has allowed business transactions to become worldwide with ease, however, trust is an issue to face.

It’s human nature that we are drawn to those people who teach us something and offer us value, we have high respect for these people. Look at how we revere teachers, priests, pastors— it never fails!

Relating this to doing business especially online, we must first offer value and the sales and/or people will just follow. You have to teach them about your products or your services and I would suggest to take it a step further by giving them extra information that, of course, still has to do with your business. For example, you are selling a weight loss product. You have to teach people how to lose weight first (also taking into account that you have to be a product of what you’re teaching) by means of blogging, video blogging, webinars, or you may even just post a status on your Facebook. You may share to them information on how honey aids in losing weight and other sorts. People love it when they gain something for free! Now, once you’ve done that and being consistent with it, you’ll gain people’s respect and eventually their trust. People who have a problem with their weight and still want more from what you know about weight loss will contact you for help and tadah! Ladies and gents, you may now offer your product. Since you got their trust, it would be easier for you to close a sale with them.

I understand that this may not yield an immediate business transaction because you need to “plant” first before you get to “harvest”, but this is awesome for long term enjoyment. Plus, you may get to build relationships with your clients that they will readily patronize you and your business. Tell me, who doesn’t want that?

Did you find this helpful? If you did, don’t forget to share this to your social media sites!

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Work Smarter Not Harder To Improve Your Life

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We were always taught to work hard in whatever we do; somehow I realized that “working hard” can yield good results, but working smart gives the best [result]! People nowadays are bombarded with stress—good news is, this can be avoided or lessened.

Here are some tips on how you can work smart:

  1. Prioritize. Assess everything that needs to be done before you plunge into something, remember that enthusiasm should be tempered with wisdom. Ask yourself which task goes first depending on its importance and then do those first.
  2. Plan regularly. Plan the things that you need to do a day before, this way you can set priorities and you’ll have a heads up of the amount of time needed for each task to be accomplished. I like taking the time each night, before going to bed, to plan out my next day. It helps if you have a planner that shows you a full week at a time.
  3. Learn. We stop growing if we stop learning. Be a learning machine! Read books,blogs and articles. Listen to audio books. Get classes. Attend seminars, workshops and conferences (it’s a great way to network). Ask questions. Be with people smarter than you. This makes life interesting! Just an added info: According to studies, people who make learning an integral part of their every lives tend to live longer.
  4. Avoid procrastination. When we procrastinate, we waste our free time and put off important tasks we should be doing until it’s too late. You have an impending deadline— however, instead of doing your work, you’re fiddling with things like social media, watching videos, forums etc. It’s a bad habit that eats us away and prevents us from getting greater achievements in life.
  5. Take breaks. At a certain point, our bodies become tired and our mind wears down, resulting to more lapses in concentration and making mistakes.Let me share to you the gist of the story of the woodcutter as told by Stephen Covey in his book, “7 Habits of Highly Effective People”: A woodcutter was cutting trees all day, everyday. However, he noticed that the number of trees he cut decreases as the day goes by. At first, he thought that he was losing strength, only to find out that he didn’t sharpen his saw because he was busy to cut trees! Sharpen the saw means enhancing and preserving your greatest asset— you! It means having a balanced program for self-renewal to avoid burnout. Take naps if you can. Research shows that naps lead to improvement in cognitive function, creative thinking and memory performance.
  6. Delegate task. Delegate to the right people— if one person is faster, put him or her on the task that takes the longest; if the person is more skilled, put him or her to the task that’s more critical. Recruit your children to help with household chores, hire a gardener, get a car wash. Little things that could help you save time, achieve more and increase your value (enhances your credibility as a leader).
  7. Schedule concentration time. Schedule a time each day that you can’t be disturbed unless when there’s an emergency. Use that time to do your most important task of the day. If someone stops by your desk to talk, nicely decline and politely say, “I’m in the middle of an important task right now, can we reserve that for later?”. In my case, I like to wake up in the wee hours of the morning because the serenity of everyone else sleeping helps in my concentration (I work from home most of the time).
  8. Schedule phone times. This is connected to item 7 of this article. Have a time each day to make and take phone calls, let people know that it is the best time for them to reach you. By doing this, you won’t be spending your whole day just having phone calls which can slow down your productivity.
  9. Spend 10 minutes laughing out loud. People who use humor to cope with stress have better immune systems, reduced risk of heart attack and stroke, have improved relationships and live longer.
  10. Take a “Sabbath”. Choose one day each week that you don’t mind work or your business no matter what. Just take the time to relax, have fun, be with family and friends, spend some time with the Lord— this will be good for your soul and better for your career. Recharge!
  11. Consider your materials. Quality should always be the first thing in mind when acquiring materials and tools. Cheap ones are harder to work with because they aren’t as sturdy or as nice. You’re trying to save a few bucks for the cheap materials but takes you a long time to accomplish something is just hilarious!
  12. Hone your elevator speech. Be able to explain who you are, what you do and why someone could benefit from your talents— in 30 seconds or less! Structure it. Be honest, concise and interesting. Practice it! This is a great way to market yourself to your target market or employer without eating much of both your time.

I’ll leave you with this quote from Andrew Wilkinson, Canadian politician:

You don’t have to make yourself miserable to be successful. It’s natural to look back and mythologize the long nights and manic moments of genius, but success isn’t about working hard, it’s about working smart.

Did this help you? If so, I would appreciate if you comment below and share this article on social media sites. 

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Goal Setting and How to Achieve Them

I know that the new year is still around three months but I already want to talk goalsettingabout goal setting. Ha! 🙂 Before I sat down to write this article, I was contemplating on whether to continue writing this (I had planned to have this subject as my first post weeks prior) or not. Any way, goal setting has made my life organized and easier! I like to set little goals each day and I have bigger ones as well, the type that I have to work my butt off for.

I wasn’t always a goal setter but growing up and having more responsibilities on my plate, I knew that I had to do it. For my own sake. To keep my sanity at bay. So whether you’re new to this shebang or you’re already doing it, however you’re wondering if you’re doing the goal setting properly, I got some tips for you.

1. Think about the things that you want to achieve. These are long term goals or short term goals but ideally, it’s a combination of both.

2. Write down your goals . It’ll help you to be more clear and precise about your desires. According to research, writing down something makes it stored in your long term memory, thus, making it easier for you to remember. And yes, I’m talking about the “pen and notebook” and not typing it on a gadget. 🙂 

3. Categorize your goals. This will make everything easier and more organized for you. I have seven categories that might give you a “light bulb” moment.

  • Spiritual
  • Intellectual
  • Physical
  • Family
  • Social
  • Career (job, business, studies)
  • Financial

4. Write “WHYs” beside each goal. We all have to be motivated in order for us to keep going, and putting our reasons for achieving something definitely hits home. Compare these two: 1. I will lose weight. 2. I will lose weight because I will look good and feel good. It’ll also make me more active and can make me do more things with my family/husband/kids/boyfriend/girlfriend/friends/pets. The second example makes us more compelled into hitting our goal, it’s the “spice” to our goal setting.

5. Write ACTION PLANS with each goal. These are great little key steps into attaining your goal.Some people are getting overwhelmed with goals because they don’t know what to do or where to start. Having action plans will guide you on exactly what to do and you can even put when you should do it! This serves as a checklist and it’ll make your goals easier to make.

6. Schedule your goal instead of giving it a deadline. Putting a deadline is fine but more often than not, it makes you feel like a failure if you don’t meet it. Human psychology dictates that whenever you feel like a failure, it usually takes a domino effect— you end up getting discouraged to go on and finally give up on your dreams. Create a schedule on when you should do a particular goal instead and work towards it consistently. That might not sound like a big shift, but it is.

7. Always look at your written goals. The essence of this is to reprogram your mind (it might slip away or you get off track at times) and somehow remind yourself that you have goals that are waiting for fruition. Your subconscious mind is a beautiful gift and also your wonderful servant. You attract things that you always think about.

Do you have more tips on goal setting and how to achieve them? Let me know at the comments section below! I’d love to know more! 🙂

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