I was enjoying my Oreo cookies yesterday, doing the “Twist.. Lick.. Dunk” when an idea struck me. “Twist..Lick..Dunk” is actually a good marketing strategy! You want a proof? When that tag line was introduced to the market, people (especially kids) rushed to the groceries, bought Oreo cookies because they wanted to do the “Twist..Lick..Dunk”! I can vividly remember because I was one of those who got enticed with it.
Now what’s my point? Oreo actually taught the public how to enjoy their cookies even more. First you have to twist the cookie, lick the cream and dunk it on a milk. They gave value by teaching the people something. Gone are the days of marketing when pitching sales is the star; people have become tired of that method and some actually get irritated by it, especially when doing it online wherein trust is a big issue.
Marketing today is teaching; giving value. Now’s the era of technology and Internet which has allowed business transactions to become worldwide with ease, however, trust is an issue to face.
It’s human nature that we are drawn to those people who teach us something and offer us value, we have high respect for these people. Look at how we revere teachers, priests, pastors— it never fails!
Relating this to doing business especially online, we must first offer value and the sales and/or people will just follow. You have to teach them about your products or your services and I would suggest to take it a step further by giving them extra information that, of course, still has to do with your business. For example, you are selling a weight loss product. You have to teach people how to lose weight first (also taking into account that you have to be a product of what you’re teaching) by means of blogging, video blogging, webinars, or you may even just post a status on your Facebook. You may share to them information on how honey aids in losing weight and other sorts. People love it when they gain something for free! Now, once you’ve done that and being consistent with it, you’ll gain people’s respect and eventually their trust. People who have a problem with their weight and still want more from what you know about weight loss will contact you for help and tadah! Ladies and gents, you may now offer your product. Since you got their trust, it would be easier for you to close a sale with them.
I understand that this may not yield an immediate business transaction because you need to “plant” first before you get to “harvest”, but this is awesome for long term enjoyment. Plus, you may get to build relationships with your clients that they will readily patronize you and your business. Tell me, who doesn’t want that?
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